The origins
Last May, with the help of many others, I organized the first "Pass the Rune" video, featuring a series of beautiful garb and costume transformations. It quickly went viral on Facebook, reaching over 6 million views. The project was inspired by the #DontRushChallenge that took the internet by storm at the beginning of the COVID-19 pandemic, but quickly evolved into a new idea that spread across the pagan community.
Video Instructions:
1. Both videos should be vertical, with a 9:16 ratio. Videos need to be under 50 MB.
2. Record your first video dressed in everyday clothing, catching your chosen Rune from your left side (stage right). If you have someone there to help, have them gently toss is to you. End this video by holding the rune up to the camera, moving it toward the camera until the rune covers the entire screen.
3. Record your second video in your most festive, mythic Yuletide garb, Get creative and have fun with it! Begin your video with your chosen rune covering the camera. Pull it away from the camera to reveal your beautiful transformation, and end the video by tossing your rune to your right side (stage left). Feel free to include some creative improvisation or motions before tossing your rune, to fully showcase your garb.
Now all you have to do is wait for the submission form to go live, and spread the word to your loved ones!
Important:
If your video does not meet the requirements mentioned above, it will not be included in the final project.
Get Inspired
Short on ideas for your video? Watch the original Pass the Rune video for inspiration!
Get in touch
Have questions about the project?
If you still have questions after reading all of the information on this page, feel free to reach out! I'll get back to you as soon as I am able.